I haven’t got the slightest idea how to choose an attribute keyword for my ideal candidate’s Key Personal Strength. Help!

No. What you’re looking for here is a strength your ideal candidate values highly in themselves—something that is highly valued in this role but isn’t valued as highly, or at all, elsewhere. Instead, consider an Industrial Engineer with an entrepreneurial streak. Selecting Entrepreneurial will make your job posting resonate and attract more discerning candidates with the right skills.

I am struggling to choose a keyword attribute for my ideal candidate’s Ideal Team Dynamic, and I need your help.

Again here, think “different.” Think about something your ideal candidate would highly value in their workgroup that is highly valued in the group they would be joining that may not be valued as much elsewhere, if at all. Like for example, a remote group of autonomous purchasing agents that prides itself on collaboration.

The key is to think outside the box here. Look beyond the most expected attribute of your company’s culture to something powerful in meaning — both to the candidate and within your organization — that wouldn’t be as valued elsewhere, if at all. Say perhaps a soap company with an open-door policy. This could appeal to candidates who value direct access to decision-makers, rather than having to navigate a chain of command.

So, I’m wondering how the computer is able to create such amazing content?

The platform itself is actually not creating anything. Instead, it pulls headline/content combinations from a vast library, categorized by attribute. Headline/content combinations, because remember, this is advertising, that are written by hand-picked, professional, IO-trained copywriters.

Absolutely. You can repurpose PowerPost content for a variety of recruitment marketing efforts, including emails, banners, LinkedIn ads, Facebook ads, phone scripts, to develop interview questions, and more.